Logo Design
At the core of a successful business is a well designed brand identity. And the flag, so to speak, of a brand identity is the logo design. I’ll be honest, I hardly ever design a logo in isolation. I usually design a logo as part of a slightly larger brand design project, whereby we design a set of marketing materials, such as the logo design, maybe a website design and often a business card, for example. However, as the logo design is sometimes seen as the figurehead of a brand, it’s well worth dedicating a page to it. So here we go…
Who I design logos for
Start ups
I design logos for start up businesses that need a strong brand identity in a sometimes overcrowded marketplace. It’s vitally important for any start up to have a logo design that sets them above the existing competition and helps potential customers choose them when they’re considering which product or service to buy.
Existing businesses
For those with a logo already in place, I can help them to meet the demands of a changing marketplace by refreshing their logo design accordingly, making sure it is relevant and up to date as well as striking and timeless. I also help companies undergoing a merger or acquisition by re-designing their company logo so it reflects such a change.
Individuals
For individuals, I create logo designs that reflect those aspects of their personality, product or service that will engage their audience. A personal logo design will get under the radar of potential customers by talking directly to them, as opposed to a corporate brand from a faceless organisation. It will also set a product or service head and shoulders above the competition.
How I design logos
Gather Vital Information
Before I begin the logo design work, I will talk to you face to face (over a coffee), to get a clear understanding of you, your product or service, your market position, your competitors, your audience and where your logo design will initially appear. Only when I have this vital information can I move on to the creative part of the process.
Logo Design (the Creative Bit)
This is where the magic happens. I create a minimum of three logo concepts, each one based on a simple idea. It’s the incorporation of a strong idea that will make sure the final logo design will be iconic, memorable and engaging. Harnessing creative thinking in this way and offering unlimited iterations (more about this in the next bit), is the reason why the logos I design are effective, timeless and above all, loved.
Logo Development
Because it will be appearing on many forms of communication (such as your website design or packaging design for example), as part of a wider brand design, it’s important the logo is versatile and you’re absolutely happy with it. Which is why I make sure the final logo design will work across all mediums as well as offering unlimited revisions. This gives you peace of mind and an unparalleled opportunity to see a variety of options, enabling you to make well informed decisions. The end result, of course, is so much better when seen as part of a larger brand design project, complete with a set of branded items. Here are some examples of the logos I design:
Production and Delivery
When we are all happy with the final logo design, I will create the artwork and send you the logo in the required file formats. Some clients find it useful to have a simple set of brand guidelines too. Brand guidelines are common in brand design. They provide a guide of how the logo should be used across communications, such as when it appears on a website design, packaging design, stationery, brochures, clothing or vehicles.
Support
Even after you have your final logo and you’re happy with it, I’ll still be there, if needed, to offer support and advice. My colleagues and I are available on the phone Monday to Friday, 9am – 5pm and at weekends you can still send me an email which I will reply to as soon as I can.
