Amor Signature Coffee
Name, Logo, Packaging, Brand Guidelines
Amor Café Signature produce freeze dried coffee in Mexico.
They needed a strong visual identity to help them stand out in a market dominated by imported brands.
The coffee is grown and supplied by co-operatives in a region of Mexico called Chiapas. We wanted to communicate the love with which the coffee is grown and produced, whilst also getting across the local, Mexican heritage.
Research had shown us that Mexicans are passionate about their coffee. So as well as getting across how the co-operatives felt about their coffee, the heart shape also reflected that those feelings were shared by their customers. And the Mexican pattern within the heart also illustrated their shared heritage.