Mpishi Mkuu
Name, logo design, packaging design, website design

Mpishi Mkuu is flour made from the Cassava plant in Tanzania.

They needed a strong visual identity to help them stand out on the supermarket shelf. It also needed to satisfy the shareholders in the project.

The strong colours and minimal design ensured shelf standout. The traditional style and content of the illustration on the pack communicated the right nostalgic, family cooking, message which was attractive to the target consumer.

Brand Guidelines
Brand Guidelines