Logo, brochure, stationery
Magical You is a life coach company, created by Catherine, targeting a high-end female audience. Catherine needed an identity that was feminine and attractive.
She added a touch of magic to her client’s lives and it was this benefit that I wanted to illustrate. After some research and creative ideas work I discovered that John Tennial’s original illustrations for Alice in Wonderland were in the public domain. So I re-appropriated these to illustrate the work shops she offered and also used them on the stationery.
I realised the initial letters in Magical You spelt out the word ‘my’. I extended this idea across the stationery and brochure.