Brand Equity

What is Brand Equity? Brand equity is a measure of the importance of a product or service to a consumer,...

Brand Architecture

Brand architecture is the formal name given to how an organisation organises its brands and sub brands. It...

What is SEO?

Introduction In this article I'm going to answer the question of "What is SEO?" and then I'm going to...

A cure for parenting

I'm a parent. And I could really do with this. Enjoy: Oh the fun you can have with pretend brands. If only it were...

Website basics

It can be confusing when you look at all of the different aspects of what's involved in putting a website design onto...

What is hosting?

What is hosting? In this article, I'm going to explain exactly what website hosting is in a way that doesn't get too...

How to grow your business

In this article, I'll show you how you can use design to help to grow your business. I have identified five key areas...

How to write a design brief

In my article on how to write a design brief I'm going to start by telling you what a design brief is, describe how to...

Effective websites

The following five factors go into the design of all effective websites 1. Engage your audience A website design that...