Choosing the right website design company

It can be a daunting experience choosing the right website design company in the Bournemouth area. That’s because in Bournemouth, like the rest of the world, there are many web design agencies constantly competing for your business.

So, how do you go about choosing the right website design company when searching for a suitable one in Bournemouth? Well, whether you’re a local Bournemouth based business or an international organisation, there are some important points to consider when choosing the right web design agency.

The essential ingredients for any website 

When choosing the right website design company, whether you’re a local Bournemouth based cake maker or an international supplier of electronic devices, there are certain common elements you need to ensure your web design company knows about when considering hiring them to design your website.

Responsive design

Nearly 50% of people view websites on mobile devices and this percentage is set to rise this year. This means that if your website is not optimised for smartphones and tablets you could be losing potential customers. Responsive design is a big part of what makes an effective website and it means that when your website is viewed on a mobile device, it automatically resizes to fit the screen of whatever mobile device the user is viewing your website on. This makes it easier for them to navigate your site and find what they want quickly without the fuss of having to zoom in and out of the screen.

Narrative content

Careful consideration needs to be paid to the narrative of your content. If it is long winded and dull customers will loose interest and move on. If it is engaging and interesting it will encourage customers to make a purchase. You should also cater for the time-starved as well as the time-rich. In other words you need the structure and curate the copy so that people can find what they need to know in a second or they can get an in-depth insight if they spend a little longer reading.

Aesthetic

The look and feel of the web design should reflect your brand and its values. Whether you need to convey a friendly, local Bournemouth based feel or a more informative, international tone, you need to ensure it is right for your brand. It should look professional, credible and be enticing and engaging.

Way-finding and navigation

It should be clear and easy for users to navigate their way around your site and find what they need quickly and easily.
Continuing the conversation: it’s important to integrate social media together with a clear social media strategy that enables you to continue talking to your customers away from your website. This is an essential element that means your web design has an international reach way beyond Bournemouth.

Analytics

It’s important to either have the ability to easily view visitor data for your website or at the very least be given regular visitor reports so you know how your web design is performing.

Call to Actions or CTAs

Finally, as part of the web design, make sure that buttons and links that you want users to click on and follow are clear and easy to find. Careful attention should be applied to customer journeys through your website right up to your final purchase or enquiry page.

Conclusion

When choosing the right website design company, you can discuss the above points when talking to them about your website design. Their response to these will help you to make an informed decision about whether or not to employ their services.

You can get a further insight into what makes an effective website by reading my article on the subject.