iteration illustration

Like a telescope peering into the depths of designer insight (and yes, that simile was a bit much, even for me), I’m going to extend last weeks post somewhat. In case you forgot, or had the outright audacity to have not read last weeks post (go on, hang your head in shame. Buy me a beer and I may forgive you. Or not. Maybe if you buy me two. Three? Actually, not three. I’ll only fall asleep and start snoring and nobody wants that), in last weeks post I was wittering on about the general craziness of the creative process (now you’re thinking, ‘Wow, last weeks post sounds good, maybe I should read last weeks post.’ Lord knows I’ve put enough links in for last weeks post). Well, in last weeks post (ok, I’ll stop now), I got as far as the first presentation of initial designs to the client. Now I’m going to waffle on about the next bit of the design process. Lucky old you eh?

What we’re doing and where we’re going

Design Development is the next bit of the design process. Design (what we’re doing) and Development (where we’re going).

You could say Design is the engine and Development is the direction. You may start off in a old Citroen 2CV wherein the steering wheel has just fallen off, but if you follow the iterative design process you will end up in one of those ludicrously long and thin cigar shaped vehicles whipping across the salt flats smashing the land speed record.

Before we go veering off course with slippery metaphors all over the road, let me explain. The iterative design process is the method by which you turn initial designs or concepts from wiggly little caterpillars into beautiful butterflies.

The design goes to the client, the client suggests amends they’d like to see, the designer makes those amends and it goes back to the client. The client makes further suggestions. Etc. Etc. The designer may also use their skill and experience to either suggest alternative solutions to the client’s amends or to gently point out that certain amends may be problematic before giving clear reasons why and suitable alternatives.

Throughout the process the design will get better, more polished. Until you end up with something that everybody is proud of. A record breaker. And you didn’t even need to visit the salt flats.