For your business logo design to be effective, you need to be aware of the points outlined in this article.
Achieve these five key aspects in your design and you will have an effective logo for your brand.
Make it Memorable
A memorable logo is easily recalled when people are searching for your product or service.
A memorable logo will have a strong presence in the mind of existing and potential customers, so much so that they will easily recall your brand when they are after your product or service.
This is particularly important as people never want what you have to offer right here, right now. But they may want to purchase at some point in the future. And when they do, you want them to recall your brand.
Make it simple
A simple logo design is easier to keep in the mind. An overly complex business logo design is hard to understand and difficult to remember.
In a business logo design, as with many design projects, once you have the idea, you need to strip away everything that is not communicating that idea. And once you’ve done this, you should minimise the design further and leave just enough so your audience will still be able to get the idea.
Make it versatile
A very good reason to have a logo design that is versatile and can work pretty much anywhere, is that you don’t always know where it’s going to appear. You may be asked to sponsor an event whereby your logo appears on various pieces of communication. You might create some sort of uniform where there are limitations to the detail that can be achieved with stitching your logo onto a polo shirt.
But if your logo is versatile, you can relax in the knowledge that it will indeed work in most places.
Make it timeless
Your logo design needs to stand the test of time. It should be just as relevant in ten years from now.
Fashions come and go. The relevance of your logo should not. Be careful not to simply follow the latest design trends when creating your logo. Design trends are just that, trends. Whatever styles in logo design people are talking about right now, are not necessarily the same styles that will be on trend in a couple of years time.
Make it relevant
Good logo design is relevant to your intended audience.
You need to understand your audience in terms of their demographic, culture and visual symbolism. Having an in depth knowledge of these factors means you can design your logo so it’s relevant to your audience.
You can find out a bit more about how I design effective logos for my clients by checking out my logo design page.
The essential guide to an effective logo
Learn the key factors of a successful logo