What makes a great logo?
branding Logo designs have come a long way since the invention of printing presses which first popularised the use of logos in the 19th century. The world of logos has grown exponentially with creative designers constantly...
Why ideas engage your audience
branding I’ve always been a champion of incorporating ideas into communications. It’s like hiding a secret ready for someone in the audience to discover. Logo designs are a simple way to illustrate what I mean. Some...
Brand Equity
branding What is Brand Equity? In brand design, it’s important to consider brand equity. Brand equity is a measure of the importance of a product or service to a consumer, especially when that product or service is...
Brand Architecture
branding Brand architecture is the formal name given to how an organisation organises its brands and sub brands. It can also be thought of as how the main brand relates to its sub brands. There are three main brand architecture...
A cure for parenting
branding I’m a parent. And I could really do with this. Enjoy: Oh the fun you can have with pretend brands. If only it were...About Graham Foster
Graham Foster is a Bournemouth based graphic designer, brand developer and website designer. After completing a degree in graphic design in 1999 he worked as a designer in London where he worked with Tommy Hilfiger, Lloyds, Viacom and BP amongst many others. He's since built up a loyal client base and a reputation for being a reliable and effective designer. Now in Bournemouth Graham continues to bring his skill and expertise to help develop and grow businesses all over the world, from Upton Country Park and Bournemouth University in Dorset, to psychologists in London, sugar producers in the West Indies and the University of Texas in the United States. Graham has a solid reputation for creating and building profitable and successful brands.