Brand Equity

Brand Equity

branding What is Brand Equity? In brand design, it’s important to consider brand equity. Brand equity is a measure of the importance of a product or service to a consumer, especially when that product or service is...
Brand Architecture

Brand Architecture

branding Brand architecture is the formal name given to how an organisation organises its brands and sub brands. It can also be thought of as how the main brand relates to its sub brands. There are three main brand architecture...